By public value of an organization, we mean all the values that it gives to society. Not only economic or moral, but also values that shape and support our coexistence, or which make us happy.

Under the public value theory, value is added to society if key human or societal needs are met. If your start-up meets these needs, it contributes to the common good and will be celebrated by society. On the other hand, if it goes against the common good, it will be found unappealing.

The Public Value Scorecard identifies five dimensions in which an organization can make a common good contribution.